I’m a writer & content producer creating value for fashion & beauty brands by helping them connect with consumers, build community, leverage culture and create meaningful conversation.

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to discuss opportunities/projects, commission some work, or just to talk about fashion. I’m a big fan. Big. Huge.

After graduating as a fashion designer in 2013, I took a peek at fashion media and never left – content stuck. I’ve since been published in Vogue Arabia, Refinery29, Man Repeller, GQ South Africa, and more, and worked at Superbalist, Elle South Africa, Woolworths South Africa, John Brown Media, and Media24. That’s included a profile on Jidenna that dives into his vision of a Pan African future; radio, web and email copywriting for beauty festivals and retailers’ private label brands; and a piece questioning why stylists aren’t a bigger part of the sustainability conversation. I have now spent over 6 years mining content from the meaning I have always found in the fashion experience and have developed a complementary set of digital publishing skills along the way. Whatever your fashion, beauty, or culture project, let’s discuss how you can use content to make more than a sale.

You can (and should) also subscribe to my newsletter, [InsertFashionHere], where I share and discuss the global fashion industry’s headlines every other week.

For a closer look at previous experience, find me on LinkedIn or email to ask for my CV.

Everywhere else on the internet, I’m @Drivingmsdupsie – Instagram and Medium. Don’t be a stranger?

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