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A day in the work life – Kacheetee
I’m a writer & creative content consultant, creating value for fashion & beauty brands by helping them use content to connect with consumers, build community, leverage culture and create meaningful conversation.
Get in touch at firstname.lastname@example.org
to discuss opportunities/projects, commission some work, or just to talk about fashion. I’m a big fan.
After graduating as a fashion designer in 2013, I took a peek at fashion media and never left – content stuck. I’ve since been published in Vogue Arabia, Refinery29, Man Repeller, GQ South Africa, Fashionista.com and more, and worked locally at Superbalist, Woolworths South Africa and Media24, and globally at Oliver & MORE. That’s included a cover profile on Jidenna that dives into his vision of a Pan African future; radio, web and email copywriting for beauty festivals and retailers’ private label brands; and a column entry questioning why stylists aren’t a bigger part of the sustainability conversation.
I have now spent 7 years mining content from the meaning I have always found in the fashion experience and have developed a complementary understanding of digital publishing along the way. Whatever your fashion or beauty project, let’s discuss how you can use content to make more than a sale.