Modupe oloruntoba fashion writer at south african fashion week
Photography by Uyapo Ketogetswe


‘Industry Fluency vs Having a Point of View’ with Modupe Oloruntoba – En Route Podcast

The New Model for Media – The Mashstartup Podcast

A day in the work life – Kacheetee

“I met up with the woman I’m most jealous of” – W24

I’m a writer & creative content consultant, creating value for fashion & beauty brands by helping them use content to connect with consumers, build community, leverage culture and create meaningful conversation.

Get in touch at
to discuss opportunities/projects, commission some work, or just to talk about fashion. I’m a big fan.

After graduating as a fashion designer in 2013, I took a peek at fashion media and never left – content stuck. I’ve since been published in Vogue Arabia, Refinery29, Man Repeller, GQ South Africa, and more, and worked locally at Superbalist, Woolworths South Africa and Media24, and globally at Oliver & MORE. That’s included a cover profile on Jidenna that dives into his vision of a Pan African future; radio, web and email copywriting for beauty festivals and retailers’ private label brands; and a column entry questioning why stylists aren’t a bigger part of the sustainability conversation.

I have now spent 7 years mining content from the meaning I have always found in the fashion experience and have developed a complementary understanding of digital publishing along the way. Whatever your fashion or beauty project, let’s discuss how you can use content to make more than a sale.

For a closer look at previous experience, find me on LinkedIn or email to ask for my CV.

Everywhere else on the internet, I’m @Drivingmsdupsie – Instagram and Medium. Don’t be a stranger?

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